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|New Brooks running shoes to be built from custom biometric 3D scans using HPs FitStation technology|
|Writer : manager upndown 2017-12-01 16:43:49Views : 300 Like : 0|
New Brooks running shoes to be built from custom biometric 3D scans using HP's FitStation technology
Nov 30, 2017 | By Julia | From 3ders.com | From 3ders.com
Brooks Running Company has announced it’s teaming up with HP and 3D printed insole manufacturer Superfeet to launch a new line of customized runners: what Brooks is calling the most personalized running footwear ever. Leveraging both HP’s renowned FitStation technology and Brooks’ own Run Signature initiative, the footwear company plans to introduce the first performance running shoe created from customers’ individual biomechanics. The datafied runner will be available through special order through select retail partners starting in June 2018.
Between the technology and the US manufacturing facilities, Superfeet President and CEO John Rauvola has called the partnership nothing short of momentous. “Not only will it change what people expect from their running experience, it is also an important step in making a positive difference in people’s lives by delivering the best underfoot support possible. This is the beginning of the individualized fit revolution,” Rauvola told press.
He’s not wrong. If the new customized running initiative proves to be as successful as Brooks, HP, and Superfeet anticipate, we can certainly expect to see other footwear companies follow suit.